Fullpower Marketing • Prompt Library

Instagram Prompt Pack: Swipe-Copy Templates for Carousels, Reels & More

Plug-and-play prompts you can paste into Claude, Gemini, ChatGPT, or Mistral. Add Power Flags to control format, tone, length, and CTAs. Built for swipe-saves, shares, and conversions.

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Global Controls

Power Flags (append to any prompt)

Add these at the end of any prompt to force formats, tone, reading level, emojis, CTAs, and extras.

[FORMAT=TEXT|CSV_CANVA|JSON] [LANG=en|es] [TONE=friendly|bold|expert] [READING_LEVEL=Grade 7] [EMOJI=low|medium|none] [SLIDE_WORDS<=18] [CTA="Book a free call"] [HASHTAGS=20] [INCLUDE_FIRST_COMMENT=yes] [INCLUDE_ALT_TEXT=yes]

Tip: Use [FORMAT=CSV_CANVA] for carousel spreadsheets

0 — Setup

Brand & Audience Primer (use once per project)

Give the model your brand context so every answer matches voice and offer.

Act as my Instagram Content Director. Memorize this context and use it in every answer:
Brand: [BRAND NAME], Voice: [3 TRAITS], Offer: [OFFER], Niche: [NICHE], Audience: [AUDIENCE], Pain points: [PAINS], Differentiators: [PROOFS].
Return "PRIMER LOCKED" and ask only for the post type next. [FORMAT=TEXT]

1 — Planning

30-Day Content Calendar (pillars + ideas)

A month of posts with pillars, hooks, assets, plus 3 reels/week with shot lists.

Create a 30-day IG plan for [NICHE]. Pillars: Educate, Proof, Behind-the-Scenes, Offer, Community.
Output a table: Day, Pillar, Post Type, Hook, Angle, CTA, Asset Needed.
Include 3 reel ideas/week with shot lists. [FORMAT=CSV_CANVA]

2 — Carousel

Carousel (7 slides) — swipe/save optimized

Fast Canva export: returns columns per slide (Title, Context, CTA).

Write a [SLIDES=7]-slide carousel about [TOPIC] for [AUDIENCE].
Constraints: ≤18 words/slide, 1–2 emojis, punchy hook on S1, value on S2–S6, CTA on S7.
Return columns: S1_Title,S1_Context,S1_CTA … S7_Title,S7_Context,S7_CTA. [FORMAT=CSV_CANVA] [EMOJI=medium] [CTA="Save & DM ‘INFO’"]

3 — Video

Reel Script (30–45s) — hook → beats → CTA

Voiceover, b-roll, on-screen captions (≤8 words), caption + CTA variants.

Write a 30–45s reel for [TOPIC]. Structure:
Hook (instant pattern break), 3 value beats with on-screen captions, P.S./CTA.
Include: voiceover text, b-roll ideas, on-screen captions (≤8 words), caption + 3 CTA variants. [FORMAT=TEXT]

4 — Stories

Story Sequence (3–5 frames) — poll + link

High-engagement story flow with stickers and link copy.

Create a 4-frame IG Story for [OFFER].
F1 Hook sticker, F2 Value tip, F3 Proof/testimonial, F4 CTA with link sticker copy.
Include poll/question sticker text for F2–F3. [FORMAT=TEXT]

5 — Copy Lab

Caption + Hook Factory (A/B testing)

Generate multiple hooks, one short caption, one long value caption.

Generate 5 hook options for [TOPIC] in [TONE]. Then write 2 captions (A short ≤120 chars, B long value).
Each caption ends with a single, clear CTA. [FORMAT=TEXT]

6 — Distribution

Hashtag Buckets (clean, non-spammy)

Broad + niche + local. No banned tags, no repetition.

Create 20 hashtags split into 3 buckets: Broad (7), Niche (9), Local (4: Vancouver/Canada variants).
Keep them case-correct, no banned tags, avoid repetition. [FORMAT=TEXT] [LANG=en-CA]

7 — Accessibility

Alt-Text (accessibility + SEO)

Describe what’s visible in ≤140 chars; 3 options.

Write descriptive, human alt-text (≤140 chars) for this post: [POST SUMMARY / VISUAL].
Focus on what’s visible, not generic marketing claims. Return 3 options. [FORMAT=TEXT]

8 — Research

Research with Sources (for stat carousels)

Up-to-date stats with titles and publishers, Canva-ready.

Find 5 surprising, up-to-date stats about [TOPIC] for IG.
For each: 1-line stat, 1-line takeaway, source (title + publisher).
Return as: Slide#, Stat, Takeaway, Source. [FORMAT=CSV_CANVA]

9 — Sales Posts

Objections → Responses → CTAs

Turn audience objections into reframes, answers, and CTAs.

List top 7 objections from [AUDIENCE] about [OFFER].
For each: Objection, 1-line reframing, 2-line answer, CTA.
Return table for carousel. [FORMAT=CSV_CANVA]

10 — Proof

Testimonial/Case Study Builder

Before/after story that fits perfectly into 7 slides.

Turn this client outcome into a 7-slide carousel: [RESULT & CONTEXT].
S1 Hook (before/after), S2 Problem, S3 Plan, S4 Actions, S5 Measurable result, S6 Client quote, S7 CTA.
≤18 words/slide. [FORMAT=CSV_CANVA]

11 — Education

Educational “Myth vs Fact”

High-contrast teaching format (red ⚠️ vs green ✅), plus a tip.

Create a 6-slide "Myth vs Fact" carousel for [TOPIC].
Each pair: Myth (red ⚠️, ≤10 words) vs Fact (green ✅, ≤12 words), then quick tip.
S6 CTA to save/share. [FORMAT=CSV_CANVA]

12 — Lead Magnet

Checklists & Templates (in-feed)

Deliver mini value + send to a full download.

Write a 7-slide checklist for [TASK].
Each slide: checkbox list (3–5 items), plain language verbs, final slide CTA to download the full version at [LINK].
[FORMAT=CSV_CANVA]

13 — Conversion

Offer Post (ethical urgency)

Value stack + risk reversal + social proof + soft urgency.

Write an offer post for [OFFER] targeted at [AUDIENCE].
Include: value stack bullets, risk reversal, social proof snippet, soft urgency (capacity/bonuses), single CTA.
Return Caption + 3 Story follow-ups. [FORMAT=TEXT]

14 — Design

Visual Prompts for Slide Backgrounds (image gen)

Batch-generate clean, on-brand 9:16 backgrounds with negative space.

Generate 10 prompts for clean IG carousel backgrounds for [THEME].
Style: flat vector, soft gradients, no text, 9:16, negative space for headlines.
Return each prompt on its own line. [FORMAT=TEXT]

15 — Localization

Localization (EN ↔ ES) with tone match

Adapt idioms, keep meaning, localize numbers/dates, keep CTA natural.

Translate and adapt this post for [LANGUAGE].
Keep meaning, swap idioms, keep CTA culturally natural, keep numbers/date formats local.
Return: Localized Caption, Carousel copy (S1–S7), Hashtags (local). [FORMAT=TEXT]

16 — Repurpose

Repurpose Engine (one input → many assets)

Turn one source into a carousel, reel, stories, captions, and first comment.

From this source post: [PASTE], produce:
1) 7-slide carousel
2) 45s reel script
3) 4-frame story
4) Caption (short + long)
5) First comment (saves/shares angle).
[FORMAT=TEXT]

17 — Strategy

Competitor Gap Swipe

Mine competitors for under-served topics and instantly draft assets to win the gaps.

Analyze these 3 competitors: [LINKS].
List 10 content gaps/opportunities we can own (under-served topics, formats, hooks).
Then draft 5 hooks and 5 carousels to exploit them. [FORMAT=TEXT]

18 — Optimization

Analytics → Iteration

Use your last 12 posts to find patterns and design experiments.

Given these metrics for our last 12 posts: [PASTE], identify patterns (hooks, lengths, CTAs, posting times).
Propose 3 experiments and write 5 new hooks + 2 post outlines per experiment. [FORMAT=TEXT]

19 — Engagement

Comment Bait (engagement, not clickbait)

Invite stories/opinions/quick wins; avoid yes/no and clichés.

Write 10 thoughtful, niche-specific questions that invite stories, opinions, or quick wins from [AUDIENCE].
Each ≤15 words, non-yes/no, no clichés. [FORMAT=TEXT]

20 — Safety

Compliance/Safety Guard (append to any prompt)

Keep language brand-safe and platform-safe; auto-rewrite risky claims.

Maintain platform-safe, brand-safe language. Avoid medical/legal/financial claims, avoid guarantees, respect trademark usage, no misleading stats. If risky, reword and explain why. [COMPLIANCE=ALWAYS]

Append to the end of any prompt to enable always-on guardrails.

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