Skip to content Sales Coach Onboarding — Alejandro Ortiz
Quick overview of Fullpower Marketing’s sales program, training cadence, tools, compensation, and direct access to working files. Sessions via Google Meet. Weekly payment via your preferred method.
Role & Training Cadence
Alejandro, your role is not just to “teach sales.” We see you as a coach and mentor who will shape how Nikola grows into his Sales Manager position and how our new sales team develops the right habits, mindset, and closing techniques. Your sessions will create a foundation for consistency, accountability, and confidence across the team.
Primary Mission: Train Nikola (Sales Manager) to lead effectively, while equipping the sales team with prospecting frameworks, discovery methods, objection handling, and closing techniques.
Format: Live Google Meet sessions focused on real-world role plays, call analysis, and interactive Q&A. Each session should leave the team with immediately actionable takeaways.
Duration: 2 days per week · 1.5h per session (total 3h/week). We’ll confirm the exact days/times together to fit your schedule.
Compensation: $25 CAD/hour, paid weekly, starting from the first week of training.
Tools & Access: Google Meet for sessions, access to sales scripts, pricing & services PDFs, and our CRM (SuiteDash) for lead tracking and call notes.
Expected Outcomes: By the end of the first month, Nikola should feel confident in managing the team, and sales reps should demonstrate improved call structure, better objection handling, and higher closing confidence.
Note: This is a coaching partnership. Your feedback will also help us refine our commission model, align training materials with our services, and ensure that the team grows under a clear and consistent sales philosophy.
What We Sell (Snapshot)
Alejandro, here’s a clear breakdown of our services and packages. This is the landscape you’ll be training Nikola and the sales team on. The goal is for every rep to understand not only what we offer, but also how to position it in a conversation: which service fits which type of client, where the value lies, and what the common objections may be.
Core Services
These are the pillars of our business. Almost every package we sell falls into one of these categories:
- Websites & Landing Pages — one-time builds with hosting, design, SEO, and integrations.
- SEO — monthly plans to improve ranking, attract local traffic, and create long-term visibility.
- Social Media — monthly packages covering posts, reels, engagement, and ad support.
- Advertising (SEM/PPC) — campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
- Automation & AI — chatbots, call bots, CRM, email/text sequences, and workflow design.
- Branding & Design — logos, templates, graphics, and creative support.
Packages & Pricing
We sell in clear tiers (Starter, Growth, Pro). This makes it easier for sales reps to present options and for clients to choose based on budget and goals:
- Websites: $500 · $997 · $1,500 (one-time)
- Social Media: $500/mo · $900/mo · $1,500/mo
- SEO: $700/mo · $1,500/mo · $3,500/mo
- SEM (Ads): $500–$750 setup + $500–$1,500/mo
- Automation: $400/$900/$1,800 per month (+ setup fees)
- Graphic Design: $400/$900/$1,800 per month
To clarify: when the team is speaking to a prospect, they don’t need to memorize every bullet point. What matters is understanding which type of client each package is best for. - A small restaurant → Website Starter + Social Spark. - A growing consultant → Website Growth + SEO Starter. - A more established business → Website Pro + SEO Growth + Automation Starter.
This clarity will help you guide the team in positioning value over price, while still being able to handle questions like: “Why is your SEO more expensive than others?” or “Do I really need automation at this stage?” These are the points where your coaching on objection handling will matter most.
The Full-Stack Package (Main Offer)
This is our main retainer package — the one we want every client to eventually move into. The entry point is usually a single service (like Social Media, Website, or Graphic Design), but once a client sees results, the natural next step is to upgrade to this all-in-one solution. That’s where the long-term growth happens.
What’s Included
- Website Development — custom site with integrations, SEO-ready, and optimized for conversion.
- Social Media Management — consistent content, reels, engagement, analytics, and strategy calls.
- SEO — keyword strategy, technical fixes, content publishing, and ranking improvements.
- Paid Ads — Google, Meta, LinkedIn, TikTok campaigns with tracking and optimizations.
- Automation & AI — chatbots, call bots, CRM, email/SMS nurture flows, booking automations.
- Creative & Branding — logos, ad creatives, video editing, graphics, and templates.
Why Clients Choose It
- Simplifies everything — one team handles web, traffic, and growth.
- Affordable growth — full marketing department for a fraction of hiring in-house.
- Scales with them — website, social, ads, and automations work together as one system.
Instead of buying service-by-service, clients get a complete marketing engine for a predictable monthly fee.
Pricing
The Full-Stack Package is a flat monthly retainer: $1,000 USD / $1,400 CAD. This makes it easy for businesses to budget and easy for sales reps to close.
Sales Strategy
Alejandro, here’s the flow:
1) Hook clients with a simple, lower-cost service (e.g., Social Media plan, Website Starter, or Graphic Design).
2) Build trust and show results quickly.
3) Position the Full-Stack Package as the smart upgrade for long-term growth.
The message is simple: “You’ve seen what one service can do. Imagine the results when everything works together.”
Single Service vs. Full-Stack Package
Alejandro, this comparison is important for coaching. Sales reps need to make it clear to prospects: starting with one service is fine, but the real results come when everything works together. Here’s how we frame it in calls:
| Aspect | Single Service | Full-Stack Package |
|---|---|---|
| Scope | One channel only (e.g., Social Media or Website). | All core services integrated (web, social, SEO, ads, automation, branding). |
| Results | Slow, limited — client sees improvement in just one area. | Faster, compounding growth — all systems feed each other. |
| Management | Client still juggles other providers. | One partner, one bill, one strategy. |
| Value | Good starting point, but often leads to frustration or plateau. | Best ROI — clients get a complete marketing department for $1,000 USD / $1,400 CAD per month. |
| Sales Angle | “We can start here to get your feet wet.” | “This is where businesses see real, scalable growth.” |
The key: reps should not push a client into Full-Stack on day one. Instead, they open the door with a single service and then use trust, results, and follow-up conversations to upgrade them into Full-Stack. That’s where long-term retention and bigger commissions happen.
Commission Model (For Training Context)
Alejandro, our commission system is designed to reward sales reps not only for bringing in clients, but also for keeping them on monthly retainers. The goal is to motivate consistent prospecting, clean handoffs to production, and long-term client retention. Here’s the breakdown you’ll need to keep in mind while coaching:
One-Time Services
- 20% commission on the sale price of any one-time package (e.g., Website, Branding project).
- Payout is immediate once the client signs and payment is collected.
- Encourage reps to use one-time offers as an “entry door” into bigger monthly retainers.
Monthly Services
- 20% commission on the monthly fee for the first 3 months of a new subscription (e.g., Social Media, SEO, Automation).
- 5% commission from month 4 onward as long as the client stays active.
- This structure rewards both acquisition and retention — reps benefit when clients stay long term.
Performance Bonuses
- $150 bonus when a rep signs 5 monthly clients.
- $300 bonus when a rep signs 15 monthly clients.
- $450 bonus when a rep signs 25 monthly clients.
Scaling Incentives
- Once a rep manages 10+ active monthly clients → their month 4+ commission increases to 7%.
- At 20+ active monthly clients → they move up to 10%.
- At 30+ active monthly clients → they reach 15% ongoing commission.
Training Relevance
For you as coach, the key point is that sales reps are motivated by short-term wins (20% upfront) and long-term stability (residuals + bonuses). When training, reinforce the value of:
- Prospecting consistently (more chances at one-time and monthly sales).
- Setting clear expectations with clients so retention stays high (which fuels residual commissions).
- Targeting upgrades to the Full-Stack Package, since that keeps clients longer and pays the most stable commissions.
Commission Model (For Training Context)
Alejandro, our commission system is designed to reward sales reps not only for bringing in clients, but also for keeping them on monthly retainers. The goal is to motivate consistent prospecting, clean handoffs to production, and long-term client retention. Here’s the breakdown you’ll need to keep in mind while coaching:
One-Time Services
- 20% commission on the sale price of any one-time package (e.g., Website, Branding project).
- Payout is immediate once the client signs and payment is collected.
- Encourage reps to use one-time offers as an “entry door” into bigger monthly retainers.
Monthly Services
- 20% commission on the monthly fee for the first 3 months of a new subscription (e.g., Social Media, SEO, Automation).
- 5% commission from month 4 onward as long as the client stays active.
- This structure rewards both acquisition and retention — reps benefit when clients stay long term.
Performance Bonuses
- $150 bonus when a rep signs 5 monthly clients.
- $300 bonus when a rep signs 15 monthly clients.
- $450 bonus when a rep signs 25 monthly clients.
Scaling Incentives
- Once a rep manages 10+ active monthly clients → their month 4+ commission increases to 7%.
- At 20+ active monthly clients → they move up to 10%.
- At 30+ active monthly clients → they reach 15% ongoing commission.
Training Relevance
For you as coach, the key point is that sales reps are motivated by short-term wins (20% upfront) and long-term stability (residuals + bonuses). When training, reinforce the value of:
- Prospecting consistently (more chances at one-time and monthly sales).
- Setting clear expectations with clients so retention stays high (which fuels residual commissions).
- Targeting upgrades to the Full-Stack Package, since that keeps clients longer and pays the most stable commissions.
Example: Rep with 10+ Monthly Clients
Let’s say a rep has signed 10 clients on the Full-Stack Package at $1,400 CAD each per month:
- First 3 months (new clients): 20% of $1,400 = $280 CAD per client, per month.
- Month 4 onward: with 10+ active clients, the rate increases to 7%. 7% of $1,400 = $98 CAD per client, per month.
- Residuals at 10 clients: 10 × $98 = $980 CAD per month in ongoing commissions (on top of new sales).
- One-time projects (e.g., websites): If they also sell 2 websites at $1,500 each, they earn 20% = $600 CAD.
👉 In this example, the rep earns strong upfront payouts in the first 3 months, then builds a stable residual base of nearly $1,000 CAD/month — plus extras from one-time projects. This is the type of scenario we want to train for, because it motivates reps to both sell and retain.
Downloads — Training Materials
Direct access to the essentials Alejandro will use for coaching: the discovery/objection scripts (brief), the plans & prices deck, and a services overview bundle. Files open in a new tab or download directly.
