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SEM

Google Ads that turn clicks into booked meetings.

For professionals and small businesses: we build, optimize, and scale campaigns that drive booked meetings, form submissions, and calls—with transparent reporting.

Search • Performance Max • Call Ads • Local • Remarketing • Lead Forms

Book My 15-Minute Strategy Call

Paying for clicks without getting meetings?

  • Broad matches + weak negatives → wasted spend.
  • Generic ads & landing pages → low Quality Score, high CPA.
  • No call tracking or CRM attribution (Twilio/HubSpot unplugged).
  • “Set & forget” management with no testing cadence.
  • No automations for lead routing or follow-up.

Our fix: intent-led structure, strong negatives, conversion-focused LPs, full-funnel tracking with Twilio + HubSpot, and weekly optimizations aligned to bookings → forms → calls.

Show Me the Quick Wins

Plans (CAD, tax included)

Ad spend is separate. Typical ad budgets we support: CAD $1k–$3k+/mo. Cancel anytime after first month.

Best for testing
Starter SEM
$500 setup + $500/mo
  • Campaign build (keywords, ad groups, ad copy)
  • Conversion tracking setup
  • Monthly reporting
  • Best for single-location schools testing paid search.
Start Starter
Most popular
Growth SEM
$500 setup + $900/mo
  • Everything in Starter
  • Weekly optimizations + A/B ad testing
  • Competitor keyword monitoring
  • Landing page review
  • Adds velocity and keeps CPC efficient.
Start Growth
For scale
Pro SEM
$750 setup + $1,500/mo
  • Everything in Growth
  • Multi-location campaigns (2–3)
  • Retargeting campaigns
  • Monthly strategy call
  • For schools with multiple campuses or higher targets.
Start Pro

What’s Included

✓
Account & market audit (queries, QS, SQR, competitors).
✓
Strategy & structure (intent clusters, SKAG where useful, negatives).
✓
Ad creation & assets (RSA/DSA, extensions, call assets).
✓
Landing pages on your site or on our stack, with CRO best practices.
✓
Tracking: Twilio (calls/SMS) + HubSpot (CRM) + GA4.
✓
Weekly optimizations (bids, queries, budgets, assets).
✓
Monthly strategy reviews and transparent dashboards.
✓
Lead quality checks; focus on booked meetings → forms → calls.

How We Work

1Strategy Call — goals, budget, geos, offers.
2Build — structure, ads, LPs, tracking (Twilio + HubSpot).
3Optimize — weekly tests, query pruning, asset lifts.
4Scale — budgets, audiences, multi-location/PMAX.
Book My 15-Minute Strategy Call

Results (placeholders — swap with your numbers)

Dental — Google Ads

REPLACE_metric_A (e.g., –38% CPA in 45 days; +62% booked consults)

See How We Did It
Home Services (HVAC) — Local + Call Ads

REPLACE_metric_B (e.g., +124% calls; –31% CPC in 60 days)

See How We Did It
Med Spa — PMAX + Remarketing

REPLACE_metric_C (e.g., +2.1× ROAS with first-party audiences)

See How We Did It
✓ No long contracts • 90-day sprints
Clear wins or we don’t proceed. If our audit doesn’t show obvious opportunities, we’ll tell you—no hard sell.
Start My Free Strategy Call

SEM / Google Ads — FAQ

How fast can we launch?
Most accounts go live in 5–10 business days (audit, build, tracking, landing page if needed). Existing accounts can move faster.
What budgets do you work with?
Typical starters: CAD $1k–$3k+/mo in ad spend (billed by Google). We’ll size budgets by market competitiveness and goals.
Do you include landing pages?
Yes—either on your site or on our LP stack. We apply CRO best practices and run A/B tests where scope allows.
How do you track results?
Twilio for calls/SMS, HubSpot for CRM attribution, plus GA4. We report on leads, CPA/ROAS, and lead quality signals.
Any long contracts?
No long lock-ins. We work in 90-day sprints with monthly reporting and strategy reviews.
Is Microsoft (Bing) Ads included?
It’s an optional add-on. We can clone winning Google structures into Microsoft Advertising for extra reach.

Book Your Free SEM Strategy Call

We’ll review your account, surface wasted spend, and map the fastest path to booked meetings.

  • Account & market audit (queries, QS, CPC, CPA).
  • Offer/landing page alignment and CRO quick wins.
  • Budgets, geos, and audience layers to test next.
  • Tracking gaps and lead quality signals (Twilio + HubSpot).

Microsoft (Bing) Ads Add-On

Clone what works from Google into Microsoft Advertising for incremental, lower-CPC reach—especially on desktop and in certain professional segments.

Why add Bing
  • Incremental volume without diluting Google performance.
  • Lower CPCs in many B2B/professional niches.
  • Easy structure & asset cloning from winning Google campaigns.
  • Import negatives & audiences to maintain lead quality.
  • Unified reporting; same KPI priority: meetings → forms → calls.
Discuss Bing Add-On

Compliance & Brand Safety

✓
Policy-aligned ads. We structure offers and copy to follow Google Ads policies and industry guidelines.
✓
Brand safety. Negative keywords, placements controls, and trademark-aware copy to protect brand equity.
✓
Regional rules. We operate with awareness of local regulations (e.g., consent & messaging norms such as CASL/TCPA considerations).
✓
Transparent reporting. Plain-English summaries of changes, flagged risks, and remediation steps.

Note: We don’t provide legal advice—clients remain responsible for final compliance of offers and data practices.

Review My Account for Compliance Risks

Lead Quality Filter (Twilio + HubSpot)

Stop paying for junk. We validate, dedupe, route, and confirm—so sales gets more qualified conversations, faster.

1Intake Form, call, or lead form captures necessary fields (name, email, phone, service).
2Validation reCAPTCHA/honeypot + phone/email format check; optional carrier lookup.
3De-dupe HubSpot contact match; suppress repeat spam & known bad actors.
4Routing Assign owner in HubSpot; create task + pipeline stage; notify via email/Slack.
5SMS Confirm Twilio sends a friendly confirmation/opt-in; optional self-schedule link.
6Follow-Up Nurture if no reply; auto-close low intent after timeout; report quality outcomes.

We configure this pipeline to your offers and timelines; all messages are brand-safe and opt-in friendly.

Audit My Lead Flow
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